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The hair color I want to be.

Whether you’re new to color, want a change, or love your current tone we’ve got a shade for you.

Clairol. It's so me.

Be inspired.

Check out hair trends, ideas, seasonal shades and more…

WATCH, READ, EXPLORE!

How to's

Discover handy tips

First times - Tips for coloring your hair

First times – Spotting gray hair

Color correcting when blonde goes orange

The hair color I want to be.

IT'S SO ME.

Colorful Perspectives

Friends of the brand share a bit about themselves, their favorite products, and tips and tricks for a great at-home hair color

Carin

Caroline

Gym

Mya

Sofia

Sheen

April

Adored by You.

Check out our bestsellers.

See all products

Nice'n Easy

Permanent color in over 50 natural-looking shades.

Permanent Root Touch-Up

Seamlessly blended color from root to tip

Natural Instincts

Rich, glossy, ammonia-free color

Blonde it up

Lighten hair with no bleach, and tone blondes.

Color Gloss Up

Instantly boost color and add shine

The brands you love

Nice’n Easy

Root Touch-Up

Natural Instincts

Color Gloss Up

Blonde It Up

Our Awards

Glamour

2021 Beauty Award – Natural Instincts

Good Housekeeping

2021 Beauty Awards – Nice’n Easy

Oprah Daily

2022 The Haircare O-Ward – Root Touch-up by Natural Instincts

HOLA!

2022 Beauty Hola awards – Color Gloss Up

Harper’s Bazaar

2023 Harper’s Bazaar Hair Awards – Color Gloss Up

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