![](https://images.ctfassets.net/a09616lqyrlo/39uSgTzGXaefJpzCspHkTD/b662747dce45ee4859ec644d2cee52f1/woman-red-curly-hair-jungle-mobile.png?w=750&q=75&fm=webp)
Natural Instincts
Discover your natural way to shine! It’s a zero ammonia formula with Coconut Oil + Aloe that blurs visible grays and washes away gradually.
![](https://images.ctfassets.net/a09616lqyrlo/4hf6J7V7vv4qtokk1q6Mc5/715bb0aae91668e32241dedf0f51a2d8/Woman-With-Black-Hair-Green-Banner.png?w=1200&q=75&fm=webp)
![](https://images.ctfassets.net/a09616lqyrlo/3woFbwV7tAtnU0zzqapoIx/0bc103e5985ad709d2040d3539578d72/Natural-Instincts-trioshot-NA.png?w=750&q=75&fm=webp)
No commitment color.
- • Vegan* color with Coconut Oil + Aloe
- • Zero ammonia
- • Rich color and glossy shine
- • Blurs visible grays and washes away gradually
- • Available in 37 shades of blonde, brown, black and red
*No animal derived ingredients.
Apply in three easy steps.
It takes little time to get the color you desire. Choose your shade, mix, dye, and dry! There's a whole new you to explore…
![](https://images.ctfassets.net/a09616lqyrlo/2ZvMj2vzugvPk1EtdG6hGx/e92fcb087e191a0008bd14612266d07e/Natural-Instincts-Apply-in-three-easy-steps.png?w=1920&q=75&fm=webp)
![](https://images.ctfassets.net/a09616lqyrlo/2t3vSj6l5nWR6B8sk9AsWi/51be3db874fc1ab04efe461e5edf7757/Woman-curly-hair-against-sky-Its-So-Me-Hero-mobile.png?w=750&q=75&fm=webp)
IT'S SO ME.
Our Awards
Natural Instincts Questions
![](https://images.ctfassets.net/a09616lqyrlo/7BUzsfQ3ztwz0kS221MMuc/d27be2ab75e658f0c4d17edf4b27fee2/1.png?w=256&q=75&fm=webp)
![](https://images.ctfassets.net/a09616lqyrlo/7BUzsfQ3ztwz0kS221MMuc/d27be2ab75e658f0c4d17edf4b27fee2/1.png?w=256&q=75&fm=webp)