Your natural way to shine! Natural Instincts semi-permanent hair dye is formulated with natural ingredients and 0% ammonia.
- • Vegan* color with coconut oil and aloe vera
- • No ammonia or harsh scent
- • Lasts 28 washes
- • 38 natural shades in blonde, brown, black and red
- • Non-drip formula
*No animal derived ingredients or by-products.
Apply in three easy steps.
It takes little time to get the color you desire. Choose your shade, mix, dye, and dry! There's a whole new you to explore…
IT'S SO ME.
Best of Beauty Awards 2023Show More
2021 Beauty Award – Natural InstinctsShow More
2021 Beauty Awards – Nice’n EasyShow More
2022 The Haircare O-Ward – Root Touch-up by Natural InstinctsShow More
2022 Beauty Hola awards – Color Gloss UpShow More
2023 Harper’s Bazaar Hair Awards – Color Gloss UpShow More