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Natural Instincts

Your natural way to shine! With coconut oil and aloe vera. 0% ammonia.

Blend away gray, naturally.

• Vegan* color with coconut oil and aloe vera
• No ammonia or harsh scent
• Lasts 28 washes
• 38 natural shades in blonde, brown, black and red
• Non-drip formula

*No animal derived ingredients or by-products.

Natural Instincts

Mix, dye, dry. With Clairol, I’m ready to colorify!

Totally naturally YOU.

Enhances your natural color and boosts shine for radiant, healthy-looking hair.

• Our most gentle color
• With coconut oil and aloe vera
• No ammonia or added parabens

The hair color I want to be.

IT'S SO ME.

Our Awards

Glamour

2021 Beauty Award – Natural Instincts

Good Housekeeping

2021 Beauty Awards – Nice’n Easy

Oprah Daily

2022 The Haircare O-Ward – Root Touch-up by Natural Instincts

HOLA!

2022 Beauty Hola awards – Color Gloss Up

Harper’s Bazaar

2023 Harper’s Bazaar Hair Awards – Color Gloss Up

Natural Instincts Questions