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Natural Instincts

Discover your natural way to shine! It’s a zero ammonia formula with Coconut Oil + Aloe that blurs visible grays and washes away gradually.

No commitment color.

  • • Vegan* color with Coconut Oil + Aloe
  • • Zero ammonia
  • • Rich color and glossy shine
  • • Blurs visible grays and washes away gradually
  • • Available in 37 shades of blonde, brown, black and red

*No animal derived ingredients.

Apply in three easy steps.

It takes little time to get the color you desire. Choose your shade, mix, dye, and dry! There's a whole new you to explore…

Totally naturally YOU.

Enhance your look with rich, radiant color and glossy, gotta-have-it shine!


Our Awards


Best of Beauty Awards 2023

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2021 Beauty Award – Natural Instincts

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Good Housekeeping

2021 Beauty Awards – Nice’n Easy

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Oprah Daily

2022 The Haircare O-Ward – Root Touch-up by Natural Instincts

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2022 Beauty Hola awards – Color Gloss Up

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Harper’s Bazaar

2023 Harper’s Bazaar Hair Awards – Color Gloss Up

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Natural Instincts Questions

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