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Natural Instincts

Your natural way to shine! Natural Instincts semi-permanent hair dye is formulated with natural ingredients and 0% ammonia.

Blend away gray, naturally.

  • Vegan* color with coconut oil and aloe vera
  • No ammonia or harsh scent
  • Lasts 28 washes
  • 38 natural shades in blonde, brown, black and red
  • Non-drip formula

*No animal derived ingredients or by-products.

Apply in three easy steps.

It takes little time to get the color you desire. Choose your shade, mix, dye, and dry! There's a whole new you to explore…


Our Awards


Best of Beauty Awards 2023

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2021 Beauty Award – Natural Instincts

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Good Housekeeping

2021 Beauty Awards – Nice’n Easy

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Oprah Daily

2022 The Haircare O-Ward – Root Touch-up by Natural Instincts

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2022 Beauty Hola awards – Color Gloss Up

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Harper’s Bazaar

2023 Harper’s Bazaar Hair Awards – Color Gloss Up

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Natural Instincts Questions

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