Blonde It Up
Platinum Blonde

Clairol's Blonde It Up is designed to enhance and brighten your blonde hair. Our range includes permanent and demi-permanent formulas in various blonde shades, making it easy to find the right one for your hair type and style. Achieve stunning results with our long-lasting color and easy-to-follow instructions. Trust Clairol to help you look and feel your best, whether you're touching up your roots, adding depth and dimension, or making a bold statement. Discover our range of products today and turn heads with your vibrant and beautiful locks.

TRUTONE TONING CREAM: Aqua/Water/Eau, Propylene Glycol, Cetearyl Alcohol, Trisodium Ethylenediamine Disuccinate, Ethanolamine, Sodium Sulfate, Mica, Parfum/Fragrance, Sodium Sulfite, Dicetyl Phosphate, Ascorbic Acid, Ceteth-10 Phosphate, Steareth-200, Toluene-2,5-Diamine Sulfate, Xanthan Gum, Disodium EDTA, Titanium Dioxide, Resorcinol, m-Aminophenol, 2-Methylresorcinol

TRUTONE ACTIVATOR: Aqua/Water/Eau, Paraffinum Liquidum/ Mineral Oil/Huile Minerale, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Cetearyl Sulfate, Salicylic Acid, Phosphoric Acid, Disodium Phosphate, Disodium Pyrophosphate, Sodium Stannate, Etidronic AcidCRYSTAL

FINISH TREATMENT: Aqua/Water/Eau, Bis-Hydroxy/Methoxy Amodimethicone, Stearyl Alcohol, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Glutamic Acid, Parfum/Fragrance, Benzyl Alcohol, Dimethylamine, Glutamic Acid, Parfum/Fragrance, Benzyl Alcohol, Citric Acid, Dicetyldimonium Chloride, Propylene Glycol, Benzyl Benzoate, EDTA, Histidine, Sodium Chloride, Hexyl Cinnamal, Linalool, Magnesium Nitrate, Trimethylsiloxysilicate, Methylchloroisothiazolinone, Magnesium Chloride, Methylisothiazolinone

• TONES BLEACHED, HIGHLIGHTED, LIGHT BLONDES: Tone color-treated blondes, bleached blondes, natural light blondes, highlights and balayage – whether you colored at home or at the salon

• 0% AMMONIA: Get soft hues with a big impact, reduced brassy tones, shine and a sheer veil of color for up to 3 weeks

• WITH CRYSTAL FINISH TREATMENT: Get high-gloss shine that will magnify your blonde and leave your hair feeling incredibly smooth and conditioned

• TONES BLONDE HAIR: Neutralize unwanted warm, brassy tones and add a sheer veil of color to blonde hair

Read and follow instructions on enclosed leaflet.

Before coloring, do the allergy test and strand test. With gloves on, open tube 1 and squeeze contents into bottle 2; shake. Apply to hair according to the instructions and timing in the enclosed leaflet. Rinse and shampoo. Apply the Crystal Finish Treatment (3). Dry and style your hair and enjoy your newly toned blonde!