Permanent color in 43 natural-looking shades. Our new breakthrough product contains damage blocking technology*, ME+, an allergy gentle formula**, and conditioners at every step. *+Reduces damage compared to our permanent hair color without EDDS ** ME+ is a revolutionary hair dye molecule that better protects people without hair dye allergy by reducing the chance of developing one. If you have a known hair dye allergy, do not use this product unless approved by your dermatologist. Severe reactions may still occur. See Q&A for more information.“96% of women would recommend to a friend*”*Based on a sample of 870 women

Nice'n Easy

Permanent color that seamlessly blends with leading shades, even salon color for 100% gray coverage.

Permanent Root Touch-Up

Say goodbye to roots & hello to volume in an instant! Root Touch-Up Color + Volume 2 in 1 Spray covers your gray regrowth and adds a boost of volumes in as long as it'll take you to say wow! What's the secret? The ColorFill Technology blends color pigments with micro-volumizers for an instant fix.

Color Refreshing Spray 2-1

Moisture-rich conditioning color. For relaxed or natural hair. Available in 12 shades.

Textures & Tones

Demi-Permanent Ammonia Free Hair Color. Discover your natural way to shine! Made with 80% naturally derived ingredients, the new Clairol Natural Instincts enhances your natural color that you can feel good about. Available in 31 natural shades, so you can find the black, brunette, blonde, or red hue that's totally you.

Natural Instincts

Gentle and bold, glossy color for up to 8 weeks, even on dark bases. Here's to the bolder color you want, with the moisture you love! Natural Instincts Bold gives you gentle and bold, glossy color for up to 8 weeks, even on dark bases. With argan oil, açaí and guarana extracts and VitaBoost Color Amplifier, get smooth & moisturized hair with bold color. 0% ammonia, and no animal derived ingredients. It's ideal for dark bases and all hair types & textures.

Natural Instincts Bold

Natural looking personalized highlights for blondes: ombre, balayage, all over highlights.Get the look you want!

Balayage for Blondes

Natural looking personalized highlights for brunettes: ombre, balayage, all over highlights.Get the look you want

Balayage for Brunettes

Meet Clairol Blonde It Up, our most advanced blonding system that lightens hair up to 5 levels with NO BLEACH. What's the secret? Our patented AminoLift Technology effectively lifts pigments inside the hair, while the AminoGlycine Complex helps protect hair’s natural keratin and protein and helps keep its structure intact. The results? Hair up to 5 levels lighter without the side effects of bleaching, with a conditioned, soft, and glossy finish. Follow up with the last step Shimmer Lights Conditioner - your blonde's new best friend! Tones down brassiness and helps maintain brightness on lightened hair. Use immediately after lightening for a cool neutral tone or 1-2 weeks later to prevent brassy tones.

Blonde it up

Up to 6 levels lighter in one step. Ultimate blonding even on dark hair.

Born Blonde

Gloss Up with our salon-inspired formula to keep your color fresh for longer. Clairol's Color Gloss Up is customizable to your desired level of vibrancy, as different leave in times deliver the desired color and shine. The perfect color boost that brings your color back to life while adding shine & conditioning hair, all in one simple step! Just squeeze tube and leave on for 2 - 15 minutes. No Mix, No Damage. What is a gloss? It's a rich conditioning product that adds tone, visibly transforms the color of pre-lightened hair and enhances shine simultaneously with no damage.

Color Gloss Up

Create the ultra precise blonde highlights you want with expert cap & hook. For light blonde to medium brown hair.

Frost & Tip

High gloss permanent crème hair color in 10 minutes. 100% gray coverage. Available in 14 shades.

Perfect 10

Temporary root coverage that blends with your existing hair color. Precisely cover grays on the go in less than 10 seconds! Available in 6 shades.

Temporary Root Touch-Up Concealing Powder

When you’re in between salon visits or touching up your at-home color, naturally blend roots with Clairol's Root Touch-Up by Natural Instincts. Formulated without ammonia or animal derived ingredients, and packaged with a mixing bowl made from 100% recycled plastic, Root Touch-Up by Natural Instincts is your natural solution for 100% permanent gray root coverage in just 20 minutes. Find your natural match!

Root Touch Up By Natural Instincts

Spray away grays in seconds! Root Touch-Up Color Refreshing Spray extends the life of your color. Its natural-looking, water-resistant gray coverage that lasts until your next shampoo. Just spray onto your roots and hairline, then go! Travel-size spray fits in your purse or makeup bag for fast touch ups, anywhere and anytime.

Root Touch-Up Temporary Color Refreshing Spray

Get soft hues with a BIG impact! Boost your blonde with sheer color and brilliant shine. The Crystal Glow Toners neutralize warmth and add a pearlescent veil of color. 0% ammonia, reduces brass and adds shine and a sheer veil of color for up to 3 weeks. You’ll also get high-gloss shine that will magnify your blonde and leave your hair feeling incredibly smooth and conditioned.

Blonde It Up Crystal Glow Toners

INTENSE COLOR + MOISTURIZING SHINE. Unstoppable vibrancy! Bold & bright gives you vivid, vibrant color that stays true. Available in 12 shades.

Bold & Bright

RICH TONES THAT STAY PURE UNTIL RE-COLORING. Browns to love in 3 easy steps! Available in 6 shades.

Nice'n Easy Pure Brunettes

Spend more time exploring the world, less time worrying about your roots! With Clairol Total Root Touch-Up permanent touch-up for roots + color mask for lengths, get 100% gray coverage and refreshed color between salon visits.

Total Root Touch-Up

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Clairol Natural Instincts that is kinder on your hair and offers healthy looking color. Say YES to Coconut oil and Aloe vera. NO to Ammonia or added parabens.

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Clairol's Natural Instincts provides gentle, demi permanent conditioning hair color in blonde, brunette, black and red shades. Infused with coconut oil and aloe vera, our vegan color formula nourishes and enhances your natural hair color while providing radiant shine for a healthy-looking finish. Say goodbye to harsh scents and ammonia with our gentle, yet effective hair color solution. Discover the beauty of natural-looking hair color with Clairol's Natural Instincts today. Looking for something more permanent? Our Natural Instincts BOLD products provides vibrant and long-lasting permanent color while still being gentle on your hair

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