Skip to main content
Blonde It Up

Blonde it up

Meet Clairol Blonde It Up, our most advanced blonding system that lightens hair up to 5 levels with NO BLEACH. What's the secret? Our patented AminoLift Technology effectively lifts pigments inside the hair, while the AminoGlycine Complex helps protect hair’s natural keratin and protein and helps keep its structure intact. The results? Hair up to 5 levels lighter without the side effects of bleaching, with a conditioned, soft, and glossy finish.

Follow up with the last step Shimmer Lights Conditioner - your blonde's new best friend! Tones down brassiness and helps maintain brightness on lightened hair. Use immediately after lightening for a cool neutral tone or 1-2 weeks later to prevent brassy tones.

BLONDE IT UP

Wow no bleach.

  • Neutralizes warm tones
  • Adds a pearlescent veil of color and high-gloss shine
  • Designed for bleached, highlighted, natural and color-treated blondes


Meet our amazing community

Loving your shade? Mention @clairolcolor in your photos and we'll feature the best pics on our site.

Others also bought

Become an insider!

Sign up for the latest on hair trends, launches and more...