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Blonde It Up.

Light up those locks with zero-bleach! Get that shade of blonde you've been dreaming of with Blonde It Up.

Zero bleach.

• Lightens hair up to 5 levels with no bleach
• Anti-brass with Shimmer Lights
• Gives a glossy finish

Blonde it Up

Mix, dye, dry. With Clairol, it's easy to get the blonde hair colour you crave at home.

No-bleach blonde.

• Advanced blonding technology with no bleach
• Easy to apply formula
• Deep conditions and softens your hair
• Our patented AminoLift technology lifts pigments inside the hair, while AminoGlycine complex helps protect hair’s natural keratin and protein

The hair colour I want to be.

IT'S SO ME.

Blonde it Up Questions