Blonde It Up Platinum Blonde

Clairol's Blonde It Up is designed to enhance and brighten your blonde hair. Our range includes permanent and demi-permanent formulas in various blonde shades, making it easy to find the right one for your hair type and style. Achieve stunning results with our long-lasting color and easy-to-follow instructions. Trust Clairol to help you look and feel your best, whether you're touching up your roots, adding depth and dimension, or making a bold statement. Discover our range of products today and turn heads with your vibrant and beautiful locks.

Aminolift Lightening Cream: Aqua/Water/Eau, Ammonium Carbonate, Propylene Glycol, Cetearyl Alcohol, Glycine, Sodium Hydroxide, Dicetyl Phosphate, Ceteth-10 Phosphate, Steareth-200, Parfum/Fragrance, Sodium Sulfite, Xanthan Gum, Ascorbic Acid, Disodium EDTA. Activator: Aqua/Water/Eau, Hydrogen Peroxide, Paraffinum Liquidum/Mineral Oil/Huile Minerale, Cetearyl Alcohol, Sodium Cetearyl Sulfate, Phosphoric Acid, Salicylic Acid, Disodium Phosphate, Disodium Pyrophosphate, Sodium Stannate, Etidronic Acid. CC ColorSeal Conditioner: Aqua/Water/Eau, Bis-Hydroxy/Methoxy Amodimethicone, Stearyl Alcohol, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Glutamic Acid, Parfum/Fragrance, Benzyl Alcohol, Citric Acid, Dicetyldimonium Chloride, Propylene Glycol, Benzyl Benzoate, Histidine, EDTA, Sodium Chloride Hexyl Cinnamal, Linalool, Magnesium Nitrate, Trimethylsiloxysilicate, Methylchloroisothiazolinone, Magnesium Chloride, Methylisothiazolinone. Shimmer Lights Conditioner: Aqua/Water/Eau, Acetamide MEA, Glycol Distearate, Stearalkonium Chloride, Cetyl Alcohol, Glycol Stearate, Polysorbate 20, Hydroxyethylcellulose, Parfum/Fragrance, Phenoxyethanol, Alcohol Denat., Methylparaben, Ext. Violet 2, Propylparaben, Amyl Cinnamal, Benzyl Salicylate, Eugenol, Imidazolidinyl Urea, Linalool, Coumarin, Polysorbate 60, Disodium Phosphate, Sodium Phosphate.

• ADVANCED BLONDING SYSTEM WITH NO BLEACH: lightens hair up to 5 levels without the side effects of bleaching, with a conditioned, soft, and glossy finish.
• AMINOLIFT TECHNOLOGY: Effectively lifts pigments inside the hair, while the AminoGlycine complex helps protect hair’s natural keratin and protein and helps to keep it structure intact.
• WITH SHIMMER LIGHTS CONDITIONER: Tones down brassiness and helps maintain brightness on lightened hair.

1. Carry out an allergy test 48 hours before coloring.
2. Do a strand test to determine optimal timings and results.
3. When you’re ready to color, pour the AminoLift Lightening Cream completely into the Activator Applicator Bottle. Close the bottle and shake.
4. FOR AN ALL-OVER APPLICATION: Part hair into sections and start at darkest part of your hair. Apply mixture to the hair keeping it away from the scalp. Gently smooth the mixture through to the hair ends avoiding the root area. Leave on for 10 minutes and check the progress. Once you’re happy with level of lightness, apply product to the roots and gently smooth the mixture through all your hair. Check every 10 minutes for a maximum of 60 minutes until you achieve an overall lightening.
5. ROOT APPLICATION: Part hair into sections and start at darkest part of your head. Apply mixture to only new growth at roots. Leave the mixture for 30 minutes and check progress. Check every 10 minutes for a maximum of 60 minutes until you reached the lightness desired.
6. Rinse, shampoo, and condition: Apply the CC ColorSeal™ Conditioner (#3) or the Shimmer Lights Violet Toning Mask. Use the CC ColorSeal™ Conditioner once a week.
7. HELPFUL TIP: Your kit includes a bonus packet of Shimmer Lights Violet Toning Mask! Use immediately after you have lightened for a cool natural tone or 1-2 weeks after lightening to prevent any unwanted brassy tones.