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Bold & Bright

INTENSE COLOR + MOISTURIZING SHINE. Unstoppable vibrancy! Bold & bright gives you vivid, vibrant color that stays true.

Unstoppable Vibrancy.

  • TrueColorSeal Technology locks in color to help protect against water-fading while maximizing vibrancy with our HydraShine Conditioner which moisturizes + smoothens hair! Available in 8 stunning shades.

Bold AND Bright

Bold color in THREE easy steps. Available in 8 vibrant shades. Find yours now...


Our Awards


Best of Beauty Awards 2023

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2021 Beauty Award – Natural Instincts

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Good Housekeeping

2021 Beauty Awards – Nice’n Easy

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Oprah Daily

2022 The Haircare O-Ward – Root Touch-up by Natural Instincts

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2022 Beauty Hola awards – Color Gloss Up

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Harper’s Bazaar

2023 Harper’s Bazaar Hair Awards – Color Gloss Up

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