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Bold & Bright

INTENSE COLOR + MOISTURIZING SHINE. Unstoppable vibrancy! Bold & bright gives you vivid, vibrant color that stays true.

Unstoppable Vibrancy.

  • TrueColorSeal Technology locks in color to help protect against water-fading while maximizing vibrancy with our HydraShine Conditioner which moisturizes + smoothens hair! Available in 8 stunning shades.

Bold AND Bright

Bold color in THREE easy steps. Available in 8 vibrant shades. Find yours now...

Vibrant. Moisturizing. Intense.

  • • Unstoppable Vibrancy
  • • Moisturizing Shine
  • • Intense Color


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