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Boost color strength with ColorStrong

Bold & Bright

Unstoppable vibrancy! Bold & Bright gives you vivid, vibrant color that stays true. TrueColorSeal Technology locks in color to help protect against water-fading, maximizing vibrancy. HydraShine Conditioner moisturizes + smoothens hair. Need a boost of color? The Color Boost Glaze amplifies your color anytime you need it!

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Bold & Bright

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Bold & Bright R6 Intense Cherry
Intense Cherry Pack
Intense Cherry Color Swatch

Bold & Bright R6 Intense Cherry

Inspired by sweet ripe ruby-colored fruits.

Bold & Bright M5 Deepest Guava
Deepest Guava Pack
Deepest Guava Color Swatch

Bold & Bright M5 Deepest Guava

Inspired by lush, juicy tropical fruits and juices.

Bold & Bright 67 Chocolate
Chocolate Pack
Chocolate Color Swatch

Bold & Bright 67 Chocolate

With rich, smooth tones that are always sweet, never bitter.

Bold & Bright 50 Brown Sugar
Brown Sugar Pack
Brown Sugar Color Swatch

Bold & Bright 50 Brown Sugar

A sweet yet striking, dynamic brunette.

Bold & Bright V3 Intense Passion Plum
Intense Passion Plum Pack
Intense Passion Plum Color Swatch

Bold & Bright V3 Intense Passion Plum

Vivid purple hues that create a spark.

Bold & Bright 40 Cafecito
Cafecito Pack
Cafecito | Color Swatch

Bold & Bright 40 Cafecito

Powerful coffee tones that will boost your energy.

Bold & Bright 28 Wild Blackberry
Wild Blackberry Pack
Wild Blackberry | Color Swatch

Bold & Bright 28 Wild Blackberry

As juicy as radiant berries.

Bold & Bright 20 Black Licorice
Black Licorice Pack
Black Licorice Color Swatch

Bold & Bright 20 Black Licorice

With pure black, mouth-watering tones

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