Blonde It Up, Permanent High Lift No Bleach Hair Dye
- AminoLift Technology lifts pigments inside the hair
- AminoGlycine Complex helps protect hair’s natural keratin and protein and helps keep its structure intact
- Hair up to 5 levels lighter with no bleach
- Conditioned, soft hair results
- Glossy finish
- Shimmer Lights Violet Toning Mask: Use it immediately after lightening for a cool neutral tone OR 1-2 weeks later to prevent brassy tones