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Blonde It Up, Permanent High Lift No Bleach Hair Dye

  1. AminoLift Technology lifts pigments inside the hair
  2. AminoGlycine Complex helps protect hair’s natural keratin and protein and helps keep its structure intact
  3. Hair up to 5 levels lighter with no bleach
  4. Conditioned, soft hair results
  5. Glossy finish
  6. Shimmer Lights Violet Toning Mask: Use it immediately after lightening for a cool neutral tone OR 1-2 weeks later to prevent brassy tones


Wow no bleach.

  • Neutralizes warm tones
  • Adds a pearlescent veil of colour and high-gloss shine
  • Designed for bleached, highlighted, natural and colour-treated blondes

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