Permanent Hair Dye

Our permanent hair colour products are available in a variety of shades, making it easy to find the perfect colour for your hair type and personal style. Whether you want to touch up your roots, cover grey hair or make a dramatic change, our range of products will help you achieve stunning results. With fade-resistant colour and easy-to-follow instructions, trust Clairol to help you look and feel your best. Explore our selection of permanent hair colour products today and transform your hair with a beautiful, shiny colour that lasts.

Textures & Tones

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Nice'n Easy 8 Medium Blonde Packshot
Nice'n Easy 8 Medium Blonde Swatch

Nice'n Easy 8 Medium Blonde

As creamy as butterscotch candy

Natural Instincts Bold R56 Achiote Auburn Packshot
Natural Instincts Bold R56 Achiote Auburn Swatch

Natural Instincts Bold R56 Achiote Auburn

Bold, glossy colour and moisturized hair for up to 8 weeks, even on dark bases.

Nice'n Easy 8G Golden Blonde Packshot
Nice'n Easy 8G Golden Blonde Swatch

Nice'n Easy 8G Golden Blonde

As beaming as a ray of sunshine

Nice'n Easy 7 Dark Blonde Packshot
Nice'n Easy 7 Dark Blonde Swatch

Nice'n Easy 7 Dark Blonde

As sweet as honey

Nice'n Easy 8CB Medium Cool Beige Blonde Packshot
Nice'n Easy 8CB Medium Cool Beige Blonde Swatch

Nice'n Easy 8CB Medium Cool Beige Blonde

As cool as a winter morning

Deepest Guava Pack
Deepest Guava Swatch

Bold & Bright M5 Deepest Guava

Inspired by lush, juicy tropical fruits and juices.

Chocolate Pack
Chocolate Color Swatch

Bold & Bright 67 Chocolate

With rich, smooth tones that are always sweet, never bitter.

Natural Instincts Bold F66 Dragon Fuchsia Packshot
Natural Instincts Bold F66 Dragon Fuchsia Swatch

Natural Instincts Bold F66 Dragon Fuchsia

Bold, glossy colour and moisturized hair for up to 8 weeks, even on dark bases.

Nice'n Easy 6RB Light Chestnut Brown Packshot
Nice'n Easy 6RB Light Chestnut Brown Swatch

Nice'n Easy 6RB Light Chestnut Brown

As mesmerizing as an Autumn sunset

Fruits of Forest Pack
Fruits of Forest Swatch

Bold & Bright BR4 Fruits Of The Forest

Inspired by radiant, rich ripe berries.

Nice'n Easy 6R Light Auburn Packshot
Nice'n Easy 6R Light Auburn Swatch

Nice'n Easy 6R Light Auburn

As delicate as marigold leaves

Cafecito Pack
Cafecito Color Swatch

Bold & Bright 40 Cafecito

Powerful coffee tones that will boost your energy.

Brown Sugar Pack
Brown Sugar Color Swatch

Bold & Bright 50 Brown Sugar

A sweet yet striking, dynamic brunette.

Wild Blackberry Pack
Wild Blackberry Color Swatch

Bold & Bright 28 Wild Blackberry

As juicy as radiant berries.

Natural Instincts Bold C64 Copper Sunset Packshot
Natural Instincts Bold C64 Copper Sunset Swatch

Natural Instincts Bold C64 Copper Sunset

Bold, glossy colour and moisturized hair for up to 8 weeks, even on dark bases.

Nice'n Easy 6 Light Brown Packshot
Nice'n Easy 6 Light Brown Swatch

Nice'n Easy 6 Light Brown

As scrumptious as homemade toffee

Black Licorice Pack
Black Licorice Color Swatch

Bold & Bright 20 Black Licorice

With pure black, mouth-watering tones.

Nice'n Easy 6A Light Ash Brown Packshot
Nice'n Easy 6A Light Ash Brown Swatch

Nice'n Easy 6A Light Ash Brown

As rich as toasted almonds

Nice'n Easy 6.5G Lightest Golden Brown Packshot
Nice'n Easy 6.5G Lightest Golden Brown Swatch

Nice'n Easy 6.5G Lightest Golden Brown

As warm as golden teak wood

Nice'n Easy 7CB Cool Beige Blonde Packshot
Nice'n Easy 7CB Cool Beige Blonde Swatch

Nice'n Easy 7CB Cool Beige Blonde

As bubbly as sparkling wine

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