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Blonde it Up

Light up your life! Go blonde without the bleach or tone up your existing blonde.

Lighten up to 5 levels. Zero bleach.

• Lightens hair up to 5 levels with no bleach
• Anti-brass with Shimmer Lights
• Leaves hair conditioned, soft and glossy

Blonde it Up

Mix, dye, dry. With Clairol, I’m ready to colorify!

Boost your blonde with brilliant tones!

• Neutralizes warm tones
• Adds a pearlescent veil of color and high-gloss shine
• Designed for bleached, highlighted, natural and color-treated blondes

The hair color I want to be.

IT'S SO ME.

Our Awards

Glamour

2021 Beauty Award – Natural Instincts

Good Housekeeping

2021 Beauty Awards – Nice’n Easy

Oprah Daily

2022 The Haircare O-Ward – Root Touch-up by Natural Instincts

HOLA!

2022 Beauty Hola awards – Color Gloss Up

Harper’s Bazaar

2023 Harper’s Bazaar Hair Awards – Color Gloss Up

Blonde it Up Questions