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Blonde It Up.

Light up those locks with zero-bleach! Get that shade of blonde you've been dreaming of with Blonde It Up.

Lighten up to 5 levels. Zero bleach.

  • Lightens hair up to 5 levels with no bleach
  • Anti-brass with Shimmer Lights
  • Leaves hair conditioned, soft and glossy

Blonde it Up

Mix, dye, dry. With Clairol, it's easy to get the blonde hair color you crave at home.

Boost your blonde with brilliant tones!

  • Neutralizes warm tones
  • Adds a pearlescent veil of color and high-gloss shine
  • Designed for bleached, highlighted, natural and color-treated blondes


Our Awards


Best of Beauty Awards 2023

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2021 Beauty Award – Natural Instincts

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Good Housekeeping

2021 Beauty Awards – Nice’n Easy

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Oprah Daily

2022 The Haircare O-Ward – Root Touch-up by Natural Instincts

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2022 Beauty Hola awards – Color Gloss Up

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Harper’s Bazaar

2023 Harper’s Bazaar Hair Awards – Color Gloss Up

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Blonde it Up Questions

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