Bold & Bright
V3 Intense Passion Plum

INTENSE COLOR + MOISTURIZING SHINE. Unstoppable vibrancy! Bold & bright gives you vivid, vibrant color that stays true. TrueColorSeal Technology locks in color to help protect against water-fading, maximizing vibrancy. HydraShine Conditioner moisturizes + smoothens hair. Need a boost of color? The Color Boost Glaze amplifies your color anytime you need it!

PERMANENT COLOR CREAM: AQUA/WATER/EAU, PROPYLENE GLYCOL, CETEARYL ALCOHOL, 1-HYDROXYETHYL 4,5-DIAMINO PYRAZOLE SULFATE, AMMONIA, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, 2-METHYL-5-HYDROXYETHYLAMINOPHENOL, M-AMINOPHENOL, PARFUM/FRAGRANCE, SODIUM SULFATE, AMMONIUM SULFATE, DICETYL PHOSPHATE, SODIUM SULFITE, CETETH-10 PHOSPHATE, STEARETH-200, ASCORBIC ACID, 2-METHOXYMETHYL-P-PHENYLENEDIAMINE, XANTHAN GUM, SODIUM HYDROXIDE, DISODIUM EDTAACTIVATOR: AQUA/WATER/EAU, HYDROGEN PEROXIDE, PARAFFINUM LIQUIDUM/ MINERAL OIL/ HUILE MINERALE, CETEARYL ALCOHOL, SODIUM CETEARYL SULFATE, SALICYLIC ACID, PHOSPHORIC ACID, DISODIUM PHOSPHATE, DISODIUM PYROPHOSPHATE, SODIUM STANNATE, ETIDRONIC ACID.HYDRASHINE CONDITIONER: AQUA/WATER/EAU, BIS-HYDROXY/METHOXY AMODIMETHICONE, STEARYL ALCOHOL, CETYL ALCOHOL, STEARAMIDOPROPYL DIMETHYLAMINE, MALIC ACID, GLUTAMIC ACID, PARFUM/FRAGRANCE, BENZYL ALCOHOL, BENZYL BENZOATE, EDTA, HISTIDINE, COCOS NUCIFERA (COCONUT) OIL, SODIUM CHLORIDE, HEXYL CINNAMAL, LINALOOL, MAGNESIUM NITRATE, TRIMETHYLSILOXYSILICATE, ALOE BARBADENSIS LEAF JUICE, METHYLCHLOROISOTHIAZOLINONE, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, ASCORBIC ACID, CITRIC ACID, POTASSIUM SORBATE, SODIUM SULFITE, SODIUM BENZOATECOLOR BOOST GLAZE: AQUA/WATER/EAU, PROPYLENE GLYCOL, CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, STEARETH-20, PHENOXYETHANOL, PARFUM/FRAGRANCE, GLYCERIN, BASIC RED 76, ISOPROPYL ALCOHOL, MICA, POLYQUATERNIUM-37, 4-HYDROXYPROPYLAMINO-3-NITROPHENOL, POTASSIUM PHOSPHATE, PROPYLENE GLYCOL DICAPRYLATE/DICAPRATE, HC RED NO. 10, ARGANIA SPINOSA KERNEL OIL, BUTYROSPERMUM PARKII (SHEA) BUTTER, HC RED NO. 11, TITANIUM DIOXIDE, BENZYL SALICYLATE, PPG-1 TRIDECETH-6, LIMONENE, LINALOOL, SODIUM HYDROXIDE, BASIC VIOLET 2, SORBITAN OLEATE, ACRYLATES/STEARYL METHACRYLATE COPOLYMER, CITRIC ACID, EDTA.

• UNSTOPPABLE VIBRANCY: TrueColorSeal Technology locks in color to help protect against water-fading, maximizing vibrancy.

• MOISTURIZING SHINE: HydraShine Conditioner moisturizes + smoothens hair.

• INTENSE COLOR: Need a boost of color? The Color Boost Glaze amplifies your color anytime.

• One hair color application kit: Permanent Color Cream, Activator, HydraShine Conditioner, Color Boost Glaze, Pair of Gloves and Instruction Leaflet.

Read and follow instructions on enclosed leaflet. Before coloring, do the allergy test and strand test. With gloves on, open tube 1 and squeeze contents into bottle 2; shake. Apply to hair according to the instructions and timing in the enclosed leaflet. Rinse and shampoo. Apply the HydraShine Conditioner (3). Dry and style your hair and admire your bright, bold color! After 2 weeks, apply the Color Boost Glaze to recharge and boost your color! With gloves on, apply the Color Boost Glaze to clean, damp hair; Leave it for 2-5 minutes; Rinse, style and enjoy!