Permanent Hair Dye

Our permanent hair color products are available in a variety of shades, making it easy to find the perfect color for your hair type and personal style. Whether you want to touch up your roots, cover gray hair or make a dramatic change, our range of products will help you achieve stunning results. With fade-resistant color and easy-to-follow instructions, trust Clairol to help you look and feel your best. Explore our selection of permanent hair color products today and transform your hair with a beautiful, shiny color that lasts.

Textures & Tones

Showing 14 of 154

Perfect 10 5G Medium Golden Brown Packshot
Perfect 10 5G Medium Golden Brown Swatch

Perfect 10 5G Medium Golden Brown

High gloss permanent crème hair color in 10 minutes. 100% gray coverage. Available in 14 shades.

Clairol_RTU_RTU_6_LightBrown
RTUNI_ColorSwatch6lightbrown

Root Touch-Up By Natural Instincts 6 Light Brown

When you’re in between salon visits or touching up your at-home color, naturally blend roots with Clairol's Root Touch-Up by Natural Instincts.

Perfect 10 5A Medium Ash Brown Packshot
Perfect 10 5A Medium Ash Brown Swatch

Perfect 10 5A Medium Ash Brown

High gloss permanent crème hair color in 10 minutes. 100% gray coverage. Available in 14 shades.

Clairol_RTU_6.5_BlondeLightestBrown
RTUNI_ColorSwatch6_5blondelightestbrown

Root Touch-Up By Natural Instincts 6.5 Bronde/Lightest Brunette

When you’re in between salon visits or touching up your at-home color, naturally blend roots with Clairol's Root Touch-Up by Natural Instincts.

Clairol_RTU_5C_CoolBrown
RTUNI_ColorSwatch5ccoolbrown

Root Touch-Up By Natural Instincts 5C Cool Brown

When you’re in between salon visits or touching up your at-home color, naturally blend roots with Clairol's Root Touch-Up by Natural Instincts.

Clairol_RTU_4 Dark Brown
RTUNI_ColorSwatch4darkbrown

Root Touch-Up By Natural Instincts 4 Dark Brown

When you’re in between salon visits or touching up your at-home color, naturally blend roots with Clairol's Root Touch-Up by Natural Instincts.

Root Touch Up 9 Light Blonde Packshot
Root Touch Up 9 Light Blonde Swatch

Root Touch-Up 9 Light Blonde

Permanent color that seamlessly blends with leading shades, even salon color for 100% gray coverage.

Root Touch Up 8 Medium Blonde Packshot
Root Touch Up 8 Medium Blonde Swatch

Root Touch-Up 8 Medium Blonde

Permanent color that seamlessly blends with leading shades, even salon color for 100% gray coverage.

Root Touch Up 8G Medium Golden Blonde Packshot
Root Touch Up 8G Medium Golden Blonde Swatch

Root Touch-Up 8G Medium Golden Blonde

Permanent color that seamlessly blends with leading shades, even salon color for 100% gray coverage.

Root Touch Up 6G Light Golden Brown Packshot
Root Touch Up 6G Light Golden Brown Swatch

Root Touch-Up 6G Light Golden Brown

Permanent color that seamlessly blends with leading shades, even salon color for 100% gray coverage.

Perfect 10 4 Dark Brown Packshot
Perfect 10 4 Dark Brown Swatch

Perfect 10 4 Dark Brown

High gloss permanent crème hair color in 10 minutes. 100% gray coverage. Available in 14 shades.

Root Touch Up 6A Light Ash Brown Packshot
Root Touch Up 6A Light Ash Brown Swatch

Root Touch-Up 6A Light Ash Brown

Permanent color that seamlessly blends with leading shades, even salon color for 100% gray coverage.

Root Touch Up 6.5G Lightest Golden Brown Packshot
Root Touch Up 6.5G Lightest Golden Brown Swatch

Root Touch-Up 6.5G Lightest Golden Brown

Permanent color that seamlessly blends with leading shades, even salon color for 100% gray coverage.

Root Touch Up 6.5A Lightest Cool Brown Packshot
Root Touch Up 6.5A Lightest Cool Brown Swatch

Root Touch-Up 6.5A Lightest Cool Brown

Permanent color that seamlessly blends with leading shades, even salon color for 100% gray coverage.

Explore all categories