Permanent Hair Dye

Our permanent hair color products are available in a variety of shades, making it easy to find the perfect color for your hair type and personal style. Whether you want to touch up your roots, cover gray hair or make a dramatic change, our range of products will help you achieve stunning results. With fade-resistant color and easy-to-follow instructions, trust Clairol to help you look and feel your best. Explore our selection of permanent hair color products today and transform your hair with a beautiful, shiny color that lasts.

Textures & Tones

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Nice'n Easy 9G Light Golden Blonde
NiceNEasy_9G Light Golden Blonde
Clairol_Nice_N_Easy_Hair_Color_Base_Content_9G Light Golden Blonde

Nice'n Easy 9G Light Golden Blonde

As precious as a karat of gold

Nice'n Easy 6W Light Mocha Brown
NiceNEasy_6W Light Mocha Brown
Clairol_Nice_N_Easy_Hair_Color_Base_Content_6W Light Mocha Brown

Nice'n Easy 6W Light Mocha Brown

As comforting as a velvety latte

Nice'n Easy 3BG Deep Burgundy
NiceNEasy_3BG Deep Burgundy
Clairol_Nice_N_Easy_Hair_Color_Base_Content_3BG Deep Burgundy

Nice'n Easy 3BG Deep Burgundy

As full-bodied as a Pinot Noir

Nice'n Easy 10A Extra Light Ash Blonde
NiceNEasy_10A Extra Light Ash Blonde
Clairol_Nice_N_Easy_Hair_Color_Base_Content_10A Extra Light Ash Blonde

Nice'n Easy 10A Extra Light Ash Blonde

As enchanting as a pearly shell

Natural Instincts Bold R56 Achiote Auburn
Natural Instincts Bold R56 Achiote Auburn Packshot
Natural Instincts Bold R56 Achiote Auburn Swatch

Natural Instincts Bold R56 Achiote Auburn

Bold, glossy color and moisturized hair for up to 8 weeks, even on dark bases.

Natural Instincts Bold F66 Dragon Fuchsia
Natural Instincts Bold F66 Dragon Fuchsia Packshot
Natural Instincts Bold F66 Dragon Fuchsia Swatch

Natural Instincts Bold F66 Dragon Fuchsia

Bold, glossy color and moisturized hair for up to 8 weeks, even on dark bases.

Natural Instincts Bold C64 Copper Sunset
Natural Instincts Bold C64 Copper Sunset Packshot
Natural Instincts Bold C64 Copper Sunset Swatch

Natural Instincts Bold C64 Copper Sunset

Bold, glossy color and moisturized hair for up to 8 weeks, even on dark bases.

Natural Instincts Bold BR36 Deep Burgundy Acai
Natural Instincts Bold BR36 Deep Burgundy Acai Packshot
Natural Instincts Bold BR36 Deep Burgundy Acai Swatch

Natural Instincts Bold BR36 Deep Burgundy Acai

Bold, glossy color and moisturized hair for up to 8 weeks, even on dark bases.

Natural Instincts Bold BL28 Blue Black Colibri
Natural Instincts Bold BL28 Blue Black Colibri Packshot
Natural Instincts Bold BL28 Blue Black Colibri Swatch

Natural Instincts Bold BL28 Blue Black Colibri

Bold, glossy color and moisturized hair for up to 8 weeks, even on dark bases.

Total Root Touch-Up 2 Black - Hawaii
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Clairol_TotalRTU_ShadeSwatch_2_Black

Total Root Touch-Up 2 Black - Hawaii

Spend more time exploring the world, less time worrying about your roots! With Clairol Total Root Touch-Up permanent touch-up for roots + color mask for lengths, get 100% gray coverage and refreshed color between salon visits.

Root Touch-Up Extra Lift
Root Touch Up Extra Lift Packshot
Root Touch Up Extra Lift Swatch

Root Touch-Up Extra Lift

Permanent color that seamlessly blends with leading shades, even salon color for 100% gray coverage.

Root Touch-Up By Natural Instincts 6 Light Brown
Clairol_RTU_RTU_6_LightBrown
RTUNI_ColorSwatch6lightbrown

Root Touch-Up By Natural Instincts 6 Light Brown

When you’re in between salon visits or touching up your at-home color, naturally blend roots with Clairol's Root Touch-Up by Natural Instincts.

Root Touch-Up By Natural Instincts 6.5 Bronde/Lightest Brunette
Clairol_RTU_6.5_BlondeLightestBrown
RTUNI_ColorSwatch6_5blondelightestbrown

Root Touch-Up By Natural Instincts 6.5 Bronde/Lightest Brunette

When you’re in between salon visits or touching up your at-home color, naturally blend roots with Clairol's Root Touch-Up by Natural Instincts.

Root Touch-Up By Natural Instincts 5C Cool Brown
Clairol_RTU_5C_CoolBrown
RTUNI_ColorSwatch5ccoolbrown

Root Touch-Up By Natural Instincts 5C Cool Brown

When you’re in between salon visits or touching up your at-home color, naturally blend roots with Clairol's Root Touch-Up by Natural Instincts.

Root Touch-Up By Natural Instincts 4 Dark Brown
Clairol_RTU_4 Dark Brown
RTUNI_ColorSwatch4darkbrown

Root Touch-Up By Natural Instincts 4 Dark Brown

When you’re in between salon visits or touching up your at-home color, naturally blend roots with Clairol's Root Touch-Up by Natural Instincts.

Root Touch-Up 9 Light Blonde
Root Touch Up 9 Light Blonde Packshot
Root Touch Up 9 Light Blonde Swatch

Root Touch-Up 9 Light Blonde

Permanent color that seamlessly blends with leading shades, even salon color for 100% gray coverage.

Root Touch-Up 8 Medium Blonde
Root Touch Up 8 Medium Blonde Packshot
Root Touch Up 8 Medium Blonde Swatch

Root Touch-Up 8 Medium Blonde

Permanent color that seamlessly blends with leading shades, even salon color for 100% gray coverage.

Root Touch-Up 8G Medium Golden Blonde
Root Touch Up 8G Medium Golden Blonde Packshot
Root Touch Up 8G Medium Golden Blonde Swatch

Root Touch-Up 8G Medium Golden Blonde

Permanent color that seamlessly blends with leading shades, even salon color for 100% gray coverage.

Root Touch-Up 6G Light Golden Brown
Root Touch Up 6G Light Golden Brown Packshot
Root Touch Up 6G Light Golden Brown Swatch

Root Touch-Up 6G Light Golden Brown

Permanent color that seamlessly blends with leading shades, even salon color for 100% gray coverage.

Root Touch-Up 6A Light Ash Brown
Root Touch Up 6A Light Ash Brown Packshot
Root Touch Up 6A Light Ash Brown Swatch

Root Touch-Up 6A Light Ash Brown

Permanent color that seamlessly blends with leading shades, even salon color for 100% gray coverage.

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