Permanent Hair Dye

Our permanent hair color products are available in a variety of shades, making it easy to find the perfect color for your hair type and personal style. Whether you want to touch up your roots, cover gray hair or make a dramatic change, our range of products will help you achieve stunning results. With fade-resistant color and easy-to-follow instructions, trust Clairol to help you look and feel your best. Explore our selection of permanent hair color products today and transform your hair with a beautiful, shiny color that lasts.

Textures & Tones

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Deepest Guava Pack
Deepest Guava Color Swatch

Bold & Bright M5 Deepest Guava

Inspired by lush, juicy tropical fruits and juices.

Fruit Of The Forest Pack
Fruits Of The Forest Color Swatch

Bold & Bright BR4 Fruits Of The Forest

Inspired by radiant, rich ripe berries.

Caramel Bronde Pack
Caramel Bronde Color Swatch

Bold & Bright 71 Caramel Bronde

A striking caramel shade with a swirl of both blonde and brown.

Chocolate Pack
Chocolate Color Swatch

Bold & Bright 67 Chocolate

With rich, smooth tones that are always sweet, never bitter.

Dulce de Leche Pack
Dulce de Leche Color Swatch

Bold & Bright 53 Dulce de Leche

With creamy, sweet caramel tones.

Brown Sugar Pack
Brown Sugar Color Swatch

Bold & Bright 50 Brown Sugar

Intense color and moisturizing shine.

Cafecito Pack
Cafecito Color Swatch

Bold & Bright 40 Cafecito

Powerful coffee tones that will boost your energy.

Wild Blackberry Pack
Wild Blackberry  Color Swatch

Bold & Bright 28 Wild Blackberry

As juicy as radiant berries.

Pina Colada Pack
Pina Colada Color Swatch

Bold & Bright 110 Piña Colada

A light and refreshing blonde.

Clairol_TotalRTU_2_Black
Clairol_TotalRTU_ShadeSwatch_2_Black

Total Root Touch-Up 2 Black - Hawaii

Spend more time exploring the world, less time worrying about your roots! With Clairol Total Root Touch-Up permanent touch-up for roots + color mask for lengths, get 100% gray coverage and refreshed color between salon visits.

Root Touch Up Extra Lift Packshot
Root Touch Up Extra Lift Swatch

Root Touch-Up Extra Lift

Permanent color that seamlessly blends with leading shades, even salon color for 100% gray coverage.

Clairol_RTU_RTU_6_LightBrown
RTUNI_ColorSwatch6lightbrown

Root Touch-Up By Natural Instincts 6 Light Brown

When you’re in between salon visits or touching up your at-home color, naturally blend roots with Clairol's Root Touch-Up by Natural Instincts.

Clairol_RTU_6.5_BlondeLightestBrown
RTUNI_ColorSwatch6_5blondelightestbrown

Root Touch-Up By Natural Instincts 6.5 Bronde/Lightest Brunette

When you’re in between salon visits or touching up your at-home color, naturally blend roots with Clairol's Root Touch-Up by Natural Instincts.

Clairol_RTU_5C_CoolBrown
RTUNI_ColorSwatch5ccoolbrown

Root Touch-Up By Natural Instincts 5C Cool Brown

When you’re in between salon visits or touching up your at-home color, naturally blend roots with Clairol's Root Touch-Up by Natural Instincts.

Clairol_RTU_4 Dark Brown
RTUNI_ColorSwatch4darkbrown

Root Touch-Up By Natural Instincts 4 Dark Brown

When you’re in between salon visits or touching up your at-home color, naturally blend roots with Clairol's Root Touch-Up by Natural Instincts.

Root Touch Up 9 Light Blonde Packshot
Root Touch Up 9 Light Blonde Swatch

Root Touch-Up 9 Light Blonde

Permanent color that seamlessly blends with leading shades, even salon color for 100% gray coverage.

Root Touch Up 8 Medium Blonde Packshot
Root Touch Up 8 Medium Blonde Swatch

Root Touch-Up 8 Medium Blonde

Permanent color that seamlessly blends with leading shades, even salon color for 100% gray coverage.

Root Touch Up 8G Medium Golden Blonde Packshot
Root Touch Up 8G Medium Golden Blonde Swatch

Root Touch-Up 8G Medium Golden Blonde

Permanent color that seamlessly blends with leading shades, even salon color for 100% gray coverage.

Root Touch Up 6G Light Golden Brown Packshot
Root Touch Up 6G Light Golden Brown Swatch

Root Touch-Up 6G Light Golden Brown

Permanent color that seamlessly blends with leading shades, even salon color for 100% gray coverage.

Root Touch Up 6A Light Ash Brown Packshot
Root Touch Up 6A Light Ash Brown Swatch

Root Touch-Up 6A Light Ash Brown

Permanent color that seamlessly blends with leading shades, even salon color for 100% gray coverage.

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