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Bold & Bright

  • UNSTOPPABLE VIBRANCY TrueColorSeal Technology locks in color to help protect against water-fading, mazimizing vibrancy.
  • MOISTURIZING SHINE HydraShine Conditioner moisturizes + smoothens hair.
  • INTENSE COLOR Need a boost of color? The Color Boost Glaze amplifies your color anytime.
  • Shade: Black Licorice, with pure black, mouth-watering tones
  • One hair color application kit: Permanent Color Cream, Activator, HydraShine Conditioner, Color Boost Glaze, Pair of Gloves and Instruction Leaflet


Unstoppable Vibrancy.

Bold & Bright gives you vivid, vibrant color that stays true.

  • • Unstoppable Vibrancy
  • • Moisturizing Shine
  • Intense Color

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