Permanent Hair Dye

Our permanent hair color products are available in a variety of shades, making it easy to find the perfect color for your hair type and personal style. Whether you want to touch up your roots, cover gray hair or make a dramatic change, our range of products will help you achieve stunning results. With fade-resistant color and easy-to-follow instructions, trust Clairol to help you look and feel your best. Explore our selection of permanent hair color products today and transform your hair with a beautiful, shiny color that lasts.

Textures & Tones

Showing 20 of 93


Root Touch Up 4A Dark Ash Brown Packshot
Root Touch Up 4A Dark Ash Brown Swatch

Root Touch-Up 4A Dark Ash Brown

Permanent color that seamlessly blends with leading shades, even salon color for 100% gray coverage.

Root Touch Up 5A Medium Ash Brown Packshot
Root Touch Up 5A Medium Ash Brown Swatch

Root Touch-Up 5A Medium Ash Brown

Permanent color that seamlessly blends with leading shades, even salon color for 100% gray coverage.

Root Touch Up 5R Medium Auburn/Reddish Brown Packshot
Root Touch Up 5R Medium Auburn/Reddish Brown Swatch

Root Touch-Up 5R Medium Auburn

Permanent color that seamlessly blends with leading shades, even salon color for 100% gray coverage.

Root Touch Up 6.5A Lightest Cool Brown Packshot
Root Touch Up 6.5A Lightest Cool Brown Swatch

Root Touch-Up 6.5A Lightest Cool Brown

Permanent color that seamlessly blends with leading shades, even salon color for 100% gray coverage.

Root Touch Up 6 Light Brown Packshot
Root Touch Up 6 Light Brown Swatch

Root Touch-Up 6 Light Brown

Permanent color that seamlessly blends with leading shades, even salon color for 100% gray coverage.

Root Touch Up Extra Lift Packshot
Root Touch Up Extra Lift Swatch

Root Touch-Up Extra Lift

Permanent color that seamlessly blends with leading shades, even salon color for 100% gray coverage.

Clairol_RTU_2 Black
RTUNI_ColorSwatch 2 Black

Root Touch-Up By Natural Instincts 2 Black

When you’re in between salon visits or touching up your at-home color, naturally blend roots with Clairol's Root Touch-Up by Natural Instincts.

Root Touch Up 9 Light Blonde Packshot
Root Touch Up 9 Light Blonde Swatch

Root Touch-Up 9 Light Blonde

Permanent color that seamlessly blends with leading shades, even salon color for 100% gray coverage.

NiceNEasy_10 Extra Light Blonde
Clairol_Nice_N_Easy_Hair_Color_Base_Content_10 Extra Light Blonde

Nice'n Easy 10 Extra Light Blonde

As majestic as the early morning sun

Root Touch Up 7 Dark Blonde Packshot
Root Touch Up 7 Dark Blonde Swatch

Root Touch-Up 7 Dark Blonde

Permanent color that seamlessly blends with leading shades, even salon color for 100% gray coverage.

Natural Instincts Bold BR36 Deep Burgundy Acai Packshot
Natural Instincts Bold BR36 Deep Burgundy Acai Swatch

Natural Instincts Bold BR36 Deep Burgundy Acai

Bold, glossy color and moisturized hair for up to 8 weeks, even on dark bases.

Intense Cherry Pack
Intense Cherry Color Swatch

Bold & Bright R6 Intense Cherry

Inspired by sweet ripe ruby-colored fruits.

Deepest Guava Pack
Deepest Guava Color Swatch

Bold & Bright M5 Deepest Guava

Inspired by lush, juicy tropical fruits and juices.

Root Touch Up 4R Dark Auburn/Reddish Brown Packshot
Root Touch Up 4R Dark Auburn/Reddish Brown Swatch

Root Touch-Up 4R Dark Auburn

Permanent color that seamlessly blends with leading shades, even salon color for 100% gray coverage.

Root Touch Up 4G Dark Golder Brown Packshot
Root Touch Up 4G Dark Golder Brown Swatch

Root Touch-Up 4G Dark Golden Brown

Permanent color that seamlessly blends with leading shades, even salon color for 100% gray coverage.

Root Touch Up 4 Dark Brown Packshot
Root Touch Up 4 Dark Brown Swatch

Root Touch-Up 4 Dark Brown

Permanent color that seamlessly blends with leading shades, even salon color for 100% gray coverage.

 Dark Blonde - Saint-Tropez Pack
 Dark Blonde - Saint-Tropez  Swatch

ColorStrong 7.0 Dark Blonde - Saint-Tropez

Clairol ColorStrong gives you multidimensional color and helps reinforce the internal structure of your hair.

Natural Instincts Bold BL28 Blue Black Colibri Packshot
Natural Instincts Bold BL28 Blue Black Colibri Swatch

Natural Instincts Bold BL28 Blue Black Colibri

Bold, glossy color and moisturized hair for up to 8 weeks, even on dark bases.

Root Touch Up 3 Brown Packshot
Root Touch Up 3 Brown Swatch

Root Touch-Up 3 Brown Black

Permanent color that seamlessly blends with leading shades, even salon color for 100% gray coverage.

Root Touch Up 6R Light Auburn / Reddish Brown Packshot
Root Touch Up 6R Light Auburn / Reddish Brown Swatch

Root Touch-Up 6R Light Auburn

Permanent color that seamlessly blends with leading shades, even salon color for 100% gray coverage.

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