Permanent Hair Dye

Our permanent hair color products are available in a variety of shades, making it easy to find the perfect color for your hair type and personal style. Whether you want to touch up your roots, cover gray hair or make a dramatic change, our range of products will help you achieve stunning results. With fade-resistant color and easy-to-follow instructions, trust Clairol to help you look and feel your best. Explore our selection of permanent hair color products today and transform your hair with a beautiful, shiny color that lasts.

Textures & Tones

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Root Touch-Up By Natural Instincts 5 Medium Brown
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Root Touch-Up By Natural Instincts 5 Medium Brown

When you’re in between salon visits or touching up your at-home color, naturally blend roots with Clairol's Root Touch-Up by Natural Instincts.

Root Touch-Up By Natural Instincts 5G Golden Brown
Clairol_RTU_5G_GoldenBrown
RTUNI_ColorSwatch5ggoldenbrown

Root Touch-Up By Natural Instincts 5G Golden Brown

When you’re in between salon visits or touching up your at-home color, naturally blend roots with Clairol's Root Touch-Up by Natural Instincts.

Root Touch-Up By Natural Instincts 4R Dark Auburn/Reddish Brown
Clairol_RTU_4R_DarkAuburn_ReddishBrown
RTUNI_ColorSwatch4rdarkauburnreddishbrown

Root Touch-Up By Natural Instincts 4R Dark Auburn/Reddish Brown

When you’re in between salon visits or touching up your at-home color, naturally blend roots with Clairol's Root Touch-Up by Natural Instincts.

Root Touch-Up By Natural Instincts 2 Black
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Root Touch-Up By Natural Instincts 2 Black

When you’re in between salon visits or touching up your at-home color, naturally blend roots with Clairol's Root Touch-Up by Natural Instincts.

Root Touch-Up 8.5A Medium Champagne Blonde
Root Touch Up 8.5A Medium Champagne Blonde Packshot
Root Touch Up 8.5A Medium Champagne Blonde Swatch

Root Touch-Up 8.5A Medium Champagne Blonde

Permanent color that seamlessly blends with leading shades, even salon color for 100% gray coverage.

Root Touch-Up 9A Light Ash Blonde
Root Touch Up 9A Light Ash Blonde Packshot
Root Touch Up 9A Light Ash Blonde Swatch

Root Touch-Up 9A Light Ash Blonde

Permanent color that seamlessly blends with leading shades, even salon color for 100% gray coverage.

Root Touch-Up 7 Dark Blonde
Root Touch Up 7 Dark Blonde Packshot
Root Touch Up 7 Dark Blonde Swatch

Root Touch-Up 7 Dark Blonde

Permanent color that seamlessly blends with leading shades, even salon color for 100% gray coverage.

Root Touch-Up 6R Light Auburn / Reddish Brown
Root Touch Up 6R Light Auburn / Reddish Brown Packshot
Root Touch Up 6R Light Auburn / Reddish Brown Swatch

Root Touch-Up 6R Light Auburn / Reddish Brown

Permanent color that seamlessly blends with leading shades, even salon color for 100% gray coverage.

Root Touch-Up 6 Light Brown
Root Touch Up 6 Light Brown Packshot
Root Touch Up 6 Light Brown Swatch

Root Touch-Up 6 Light Brown

Permanent color that seamlessly blends with leading shades, even salon color for 100% gray coverage.

Root Touch-Up 5R Medium Auburn/Reddish Brown
Root Touch Up 5R Medium Auburn/Reddish Brown Packshot
Root Touch Up 5R Medium Auburn/Reddish Brown Swatch

Root Touch-Up 5R Medium Auburn/Reddish Brown

Permanent color that seamlessly blends with leading shades, even salon color for 100% gray coverage.

Root Touch-Up 5 Medium Brown
Root Touch Up 5 Medium Brown Packshot
Root Touch Up 5 Medium Brown Swatch

Root Touch-Up 5 Medium Brown

Permanent color that seamlessly blends with leading shades, even salon color for 100% gray coverage.

Root Touch-Up 5G Medium Golden Brown
Root Touch Up 5G Medium Golden Brown Packshot
Root Touch Up 5G Medium Golden Brown Swatch

Root Touch-Up 5G Medium Golden Brown

Permanent color that seamlessly blends with leading shades, even salon color for 100% gray coverage.

Root Touch-Up 5A Medium Ash Brown
Root Touch Up 5A Medium Ash Brown Packshot
Root Touch Up 5A Medium Ash Brown Swatch

Root Touch-Up 5A Medium Ash Brown

Permanent color that seamlessly blends with leading shades, even salon color for 100% gray coverage.

Root Touch-Up 4R Dark Auburn/Reddish Brown
Root Touch Up 4R Dark Auburn/Reddish Brown Packshot
Root Touch Up 4R Dark Auburn/Reddish Brown Swatch

Root Touch-Up 4R Dark Auburn/Reddish Brown

Permanent color that seamlessly blends with leading shades, even salon color for 100% gray coverage.

Root Touch-Up 4G Dark Golden Brown
Root Touch Up 4G Dark Golder Brown Packshot
Root Touch Up 4G Dark Golder Brown Swatch

Root Touch-Up 4G Dark Golden Brown

Permanent color that seamlessly blends with leading shades, even salon color for 100% gray coverage.

Root Touch-Up 4 Dark Brown
Root Touch Up 4 Dark Brown Packshot
Root Touch Up 4 Dark Brown Swatch

Root Touch-Up 4 Dark Brown

Permanent color that seamlessly blends with leading shades, even salon color for 100% gray coverage.

Root Touch-Up 4A Dark Ash Brown
Root Touch Up 4A Dark Ash Brown Packshot
Root Touch Up 4A Dark Ash Brown Swatch

Root Touch-Up 4A Dark Ash Brown

Permanent color that seamlessly blends with leading shades, even salon color for 100% gray coverage.

Root Touch-Up 2 Black
Root Touch Up 2 Black Packshot
Root Touch Up 2 Black Swatch

Root Touch-Up 2 Black

Permanent color that seamlessly blends with leading shades, even salon color for 100% gray coverage.

Root Touch-Up 10 Extra Light Blonde
Root Touch Up 10 Extra Light Blonde Packshot
Root Touch Up 10 Extra Light Blonde Swatch

Root Touch-Up 10 Extra Light Blonde

Permanent color that seamlessly blends with leading shades, even salon color for 100% gray coverage.

Natural Instincts Bold V26 Violet Passiflora
Natural Instincts Bold V26 Violet Passiflora Packshot
Natural Instincts Bold V26 Violet Passiflora Swatch

Natural Instincts Bold V26 Violet Passiflora

Bold, glossy color and moisturized hair for up to 8 weeks, even on dark bases.

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