Permanent Hair Dye

Our permanent hair color products are available in a variety of shades, making it easy to find the perfect color for your hair type and personal style. Whether you want to touch up your roots, cover gray hair or make a dramatic change, our range of products will help you achieve stunning results. With fade-resistant color and easy-to-follow instructions, trust Clairol to help you look and feel your best. Explore our selection of permanent hair color products today and transform your hair with a beautiful, shiny color that lasts.

Textures & Tones

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Root Touch Up 5G Medium Golden Brown Packshot
Root Touch Up 5G Medium Golden Brown Swatch

Root Touch-Up 5G Medium Golden Brown

Permanent color that seamlessly blends with leading shades, even salon color for 100% gray coverage.

Root Touch Up 5A Medium Ash Brown Packshot
Root Touch Up 5A Medium Ash Brown Swatch

Root Touch-Up 5A Medium Ash Brown

Permanent color that seamlessly blends with leading shades, even salon color for 100% gray coverage.

Root Touch Up 4R Dark Auburn/Reddish Brown Packshot
Root Touch Up 4R Dark Auburn/Reddish Brown Swatch

Root Touch-Up 4R Dark Auburn/Reddish Brown

Permanent color that seamlessly blends with leading shades, even salon color for 100% gray coverage.

Root Touch Up 4G Dark Golder Brown Packshot
Root Touch Up 4G Dark Golder Brown Swatch

Root Touch-Up 4G Dark Golden Brown

Permanent color that seamlessly blends with leading shades, even salon color for 100% gray coverage.

Root Touch Up 4 Dark Brown Packshot
Root Touch Up 4 Dark Brown Swatch

Root Touch-Up 4 Dark Brown

Permanent color that seamlessly blends with leading shades, even salon color for 100% gray coverage.

Root Touch Up 4A Dark Ash Brown Packshot
Root Touch Up 4A Dark Ash Brown Swatch

Root Touch-Up 4A Dark Ash Brown

Permanent color that seamlessly blends with leading shades, even salon color for 100% gray coverage.

Root Touch Up 2 Black Packshot
Root Touch Up 2 Black Swatch

Root Touch-Up 2 Black

Permanent color that seamlessly blends with leading shades, even salon color for 100% gray coverage.

Root Touch Up 10 Extra Light Blonde Packshot
Root Touch Up 10 Extra Light Blonde Swatch

Root Touch-Up 10 Extra Light Blonde

Permanent color that seamlessly blends with leading shades, even salon color for 100% gray coverage.

Natural Instincts Bold V26 Violet Passiflora Packshot
Natural Instincts Bold V26 Violet Passiflora Swatch

Natural Instincts Bold V26 Violet Passiflora

Bold, glossy color and moisturized hair for up to 8 weeks, even on dark bases.

NiceNEasy_9G Light Golden Blonde
Clairol_Nice_N_Easy_Hair_Color_Base_Content_9G Light Golden Blonde

Nice'n Easy 9G Light Golden Blonde

As precious as a karat of gold

NiceNEasy_6W Light Mocha Brown
Clairol_Nice_N_Easy_Hair_Color_Base_Content_6W Light Mocha Brown

Nice'n Easy 6W Light Mocha Brown

As comforting as a velvety latte

NiceNEasy_3BG Deep Burgundy
Clairol_Nice_N_Easy_Hair_Color_Base_Content_3BG Deep Burgundy

Nice'n Easy 3BG Deep Burgundy

As full-bodied as a Pinot Noir

NiceNEasy_10A Extra Light Ash Blonde
Clairol_Nice_N_Easy_Hair_Color_Base_Content_10A Extra Light Ash Blonde

Nice'n Easy 10A Extra Light Ash Blonde

As enchanting as a pearly shell

Natural Instincts Bold R56 Achiote Auburn Packshot
Natural Instincts Bold R56 Achiote Auburn Swatch

Natural Instincts Bold R56 Achiote Auburn

Bold, glossy color and moisturized hair for up to 8 weeks, even on dark bases.

Natural Instincts Bold F66 Dragon Fuchsia Packshot
Natural Instincts Bold F66 Dragon Fuchsia Swatch

Natural Instincts Bold F66 Dragon Fuchsia

Bold, glossy color and moisturized hair for up to 8 weeks, even on dark bases.

Natural Instincts Bold C64 Copper Sunset Packshot
Natural Instincts Bold C64 Copper Sunset Swatch

Natural Instincts Bold C64 Copper Sunset

Bold, glossy color and moisturized hair for up to 8 weeks, even on dark bases.

Natural Instincts Bold BR36 Deep Burgundy Acai Packshot
Natural Instincts Bold BR36 Deep Burgundy Acai Swatch

Natural Instincts Bold BR36 Deep Burgundy Acai

Bold, glossy color and moisturized hair for up to 8 weeks, even on dark bases.

Natural Instincts Bold BL28 Blue Black Colibri Packshot
Natural Instincts Bold BL28 Blue Black Colibri Swatch

Natural Instincts Bold BL28 Blue Black Colibri

Bold, glossy color and moisturized hair for up to 8 weeks, even on dark bases.

Intense Passion Plum Pack
Intense Passion Plum Color Swatch

Bold & Bright V3 Intense Passion Plum

Vivid purple hues that create a spark.

Intense Cherry Pack
Intense Cherry Color Swatch

Bold & Bright R6 Intense Cherry

Inspired by sweet ripe ruby-colored fruits.

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