Permanent Hair Dye

Our permanent hair color products are available in a variety of shades, making it easy to find the perfect color for your hair type and personal style. Whether you want to touch up your roots, cover gray hair or make a dramatic change, our range of products will help you achieve stunning results. With fade-resistant color and easy-to-follow instructions, trust Clairol to help you look and feel your best. Explore our selection of permanent hair color products today and transform your hair with a beautiful, shiny color that lasts.

Textures & Tones

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Clairol_RTU_6.5 Bronde/Lightest Brunette
RTUNI_ColorSwatch 6.5 Bronde/Lightest Brunette

Root Touch-Up By Natural Instincts 6.5 Bronde/Lightest Brunette

When you’re in between salon visits or touching up your at-home color, naturally blend roots with Clairol's Root Touch-Up by Natural Instincts.

Wild Blackberry Pack
Wild Blackberry | Color Swatch

Bold & Bright 28 Wild Blackberry

As juicy as radiant berries.

Black Licorice Pack
Black Licorice Color Swatch

Bold & Bright 20 Black Licorice

With pure black, mouth-watering tones

ColorStrong Blue Black - Desert Nights Pack
ColorStrong Blue Black - Desert Nights Swatch

ColorStrong 2.8 Blue Black - Desert Nights

Clairol ColorStrong gives you multidimensional color and helps reinforce the internal structure of your hair.

Clairol_RTU_6 Light Brown
RTUNI_ColorSwatch 6 Light Brown

Root Touch-Up By Natural Instincts 6 Light Brown

When you’re in between salon visits or touching up your at-home color, naturally blend roots with Clairol's Root Touch-Up by Natural Instincts.

Clairol_NiceNEasy_6.5PB Lightest Latte Brown
Clairol_NiceNEasy_6.5PB Lightest Latte Brown Swatch

Nice'n Easy 6.5PB Lightest Latte Brown

The secret to brunettes that start pure and stay pure? Clairol Nice'n Easy Pure Brunettes gives your hair rich tones with the new Detox + Pure Tone System. Hair is detoxed from metal build-up, filled with pure brown tones and shielded against metals to preserve pure color.

Clairol_RTU_5 Medium Brown
RTUNI_ColorSwatch 5 Medium Brown

Root Touch-Up By Natural Instincts 5 Medium Brown

When you’re in between salon visits or touching up your at-home color, naturally blend roots with Clairol's Root Touch-Up by Natural Instincts.

Clairol_RTU_5C Cool Brown
RTUNI_ColorSwatch 5C Cool Brown

Root Touch-Up By Natural Instincts 5C Cool Brown

When you’re in between salon visits or touching up your at-home color, naturally blend roots with Clairol's Root Touch-Up by Natural Instincts.

Clairol_RTU_5G Golden Brown
RTUNI_ColorSwatch 5G Golden Brown

Root Touch-Up By Natural Instincts 5G Golden Brown

When you’re in between salon visits or touching up your at-home color, naturally blend roots with Clairol's Root Touch-Up by Natural Instincts.

Clairol_RTU_4R Dark Auburn/Reddish Brown
RTUNI_ColorSwatch 4R Dark Auburn/Reddish Brown

Root Touch-Up By Natural Instincts 4R Dark Auburn/Reddish Brown

When you’re in between salon visits or touching up your at-home color, naturally blend roots with Clairol's Root Touch-Up by Natural Instincts.

Clairol_RTU_4 Dark Brown
RTUNI_ColorSwatch 4 Dark Brown

Root Touch-Up By Natural Instincts 4 Dark Brown

When you’re in between salon visits or touching up your at-home color, naturally blend roots with Clairol's Root Touch-Up by Natural Instincts.

Root Touch Up 5 Medium Brown Packshot
Root Touch Up 5 Medium Brown Swatch

Root Touch-Up 5 Medium Brown

Permanent color that seamlessly blends with leading shades, even salon color for 100% gray coverage.

Root Touch Up 8 Medium Blonde Packshot
Root Touch Up 8 Medium Blonde Swatch

Root Touch-Up 8 Medium Blonde

Permanent color that seamlessly blends with leading shades, even salon color for 100% gray coverage.

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