Permanent Hair Dye

Our permanent hair color products are available in a variety of shades, making it easy to find the perfect color for your hair type and personal style. Whether you want to touch up your roots, cover gray hair or make a dramatic change, our range of products will help you achieve stunning results. With fade-resistant color and easy-to-follow instructions, trust Clairol to help you look and feel your best. Explore our selection of permanent hair color products today and transform your hair with a beautiful, shiny color that lasts.

Textures & Tones

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Chocolate Pack
Chocolate Color Swatch

Bold & Bright 67 Chocolate

With rich, smooth tones that are always sweet, never bitter.

Medium Golden Brown - Cape Town Pack
Medium Golden Brown - Cape Town Swatch

ColorStrong 5.3 Medium Golden Brown - Cape Town

Clairol ColorStrong gives you multidimensional color and helps reinforce the internal structure of your hair.

Brown Sugar Pack
Brown Sugar Color Swatch

Bold & Bright 50 Brown Sugar

A sweet yet striking, dynamic brunette.

Intense Passion Plum Pack
Intense Passion Plum Color Swatch

Bold & Bright V3 Intense Passion Plum

Vivid purple hues that create a spark.

ColorStrong Extra Light Blonde - Big Sur Pack
ColorStrong Extra Light Blonde - Big Sur Swatch

ColorStrong 10.0 Extra Light Blonde - Big Sur

Clairol ColorStrong gives you multidimensional color and helps reinforce the internal structure of your hair.

Light Copper Brown - Red Desert Pack
Light Copper Brown - Red Desert Swatch

ColorStrong 6.4 Light Copper Brown - Red Desert

Clairol ColorStrong gives you multidimensional color and helps reinforce the internal structure of your hair.

Root Touch Up 6G Light Golden Brown Packshot
Root Touch Up 6G Light Golden Brown Swatch

Root Touch-Up 6G Light Golden Brown

Permanent color that seamlessly blends with leading shades, even salon color for 100% gray coverage.

Cafecito Pack
Cafecito | Color Swatch

Bold & Bright 40 Cafecito

Powerful coffee tones that will boost your energy.

Medium Brown - Toscana Pack
Medium Brown - Toscana Swatch

ColorStrong 5.0 Medium Brown - Toscana

Clairol ColorStrong gives you multidimensional color and helps reinforce the internal structure of your hair.

ColorStrong Dark Brown - Barcelona Pack
Dark Brown - Barcelona Swatch

ColorStrong 4.0 Dark Brown - Barcelona

Clairol ColorStrong gives you multidimensional color and helps reinforce the internal structure of your hair.

Light Ash Brown - Machu Picchu Pack
Light Ash Brown - Machu Picchu Swatch

ColorStrong 6.1 Light Ash Brown - Machu Picchu

Clairol ColorStrong gives you multidimensional color and helps reinforce the internal structure of your hair.

Darkest Brown - La Habana Pack
Darkest Brown - La Habana Swatch

ColorStrong 3.0 Darkest Brown - La Habana

Clairol ColorStrong gives you multidimensional color and helps reinforce the internal structure of your hair.

Root Touch Up 5G Medium Golden Brown Packshot
Root Touch Up 5G Medium Golden Brown Swatch

Root Touch-Up 5G Medium Golden Brown

Permanent color that seamlessly blends with leading shades, even salon color for 100% gray coverage.

Clairol_NiceNEasy_6PB Light Hazelnut Brown
Clairol_NiceNEasy_6PB Light Hazelnut Brown Swatch

Nice'n Easy 6PB Light Hazelnut Brown

The secret to brunettes that start pure and stay pure? Clairol Nice'n Easy Pure Brunettes gives your hair rich tones with the new Detox + Pure Tone System. Hair is detoxed from metal build-up, filled with pure brown tones and shielded against metals to preserve pure color.

Clairol_NiceNEasy_5BB Medium Blush Brown
Clairol_NiceNEasy_5BB Medium Blush Brown Swatch

Nice'n Easy 5BB Medium Blush Brown

The secret to brunettes that start pure and stay pure? Clairol Nice'n Easy Pure Brunettes gives your hair rich tones with the new Detox + Pure Tone System. Hair is detoxed from metal build-up, filled with pure brown tones and shielded against metals to preserve pure color.

Clairol_NiceNEasy_5PB Medium Pure Brown
Clairol_NiceNEasy_5PB Medium Pure Brown Swatch

Nice'n Easy 5PB Medium Pure Brown

The secret to brunettes that start pure and stay pure? Clairol Nice'n Easy Pure Brunettes gives your hair rich tones with the new Detox + Pure Tone System. Hair is detoxed from metal build-up, filled with pure brown tones and shielded against metals to preserve pure color.

Clairol_NiceNEasy_4PB Deep Mocha Brown
Clairol_NiceNEasy_4PB Deep Mocha Brown Swatch

Nice'n Easy 4PB Deep Mocha Brown

The secret to brunettes that start pure and stay pure? Clairol Nice'n Easy Pure Brunettes gives your hair rich tones with the new Detox + Pure Tone System. Hair is detoxed from metal build-up, filled with pure brown tones and shielded against metals to preserve pure color.

Clairol_NiceNEasy_3PB Deepest Espresso Brown
Clairol_NiceNEasy_3PB Deepest Espresso Brown Swatch

Nice'n Easy 3PB Deepest Espresso Brown

The secret to brunettes that start pure and stay pure? Clairol Nice'n Easy Pure Brunettes gives your hair rich tones with the new Detox + Pure Tone System.

Clairol_RTU_8 Medium Blonde
RTUNI_ColorSwatch 8 Medium Blonde

Root Touch-Up By Natural Instincts 8 Medium Blonde

When you’re in between salon visits or touching up your at-home color, naturally blend roots with Clairol's Root Touch-Up by Natural Instincts.

Clairol_RTU_7 Dark Blonde
RTUNI_ColorSwatch 7 Dark Blonde

Root Touch-Up By Natural Instincts 7 Dark Blonde

When you’re in between salon visits or touching up your at-home color, naturally blend roots with Clairol's Root Touch-Up by Natural Instincts.

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