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Natural Instincts

Natural Instincts

  • • Enhances your natural color and boosts shine for radiant, healthy-looking hair.
  • • YES, coconut and aloe vera. NO ammonia or added parabens.
  • • No-drip crème formula is designed to feel more like a conditioner, and it's gentle on all hair types and textures.
  • • Lasts 28 washes and blends away grays.
  • • Available in 38 shades of blonde, brown, black, and red.

Includes water, natural ingredients, and ingredients made from natural ingredients


Click to download Natural Instincts leaflet

NATURAL INSTINCTS

Totally naturally you.

Enhances your natural color and boosts shine for radiant, healthy-looking hair.


  • • Our most gentle color
  • • With coconut oil and aloe vera
  • • No ammonia or added parabens


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NEW

Natural Instincts Bold

Gentle and bold, glossy color for up to 8 weeks, even on dark bases. Here's to the bolder color you want, with the moisture you love! Natural Instincts Bold gives you gentle and bold, glossy color for up to 8 weeks, even on dark bases. With argan oil, açaí and guarana extracts and VitaBoost Color Amplifier, get smooth & moisturized hair with bold color. 0% ammonia, and no animal derived ingredients. It's ideal for dark bases and all hair types & textures.

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