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Color Gloss Up

Gloss like a boss. Get a boost of color and deep conditioning in 1 simple step!

Instant color boost

  • Instantly transform pre-lightened hair or boost natural color
  • Rich conditioners shea butter and argan oil enhance shine and smoothness
  • True-to-tone fading
  • No animal derived ingredients

Find your favorite Color Gloss Up Shade.

It's time to colorify! Level up your hair color game with our wide range of shades. From bright and bold to light and natural - we've got your covered (literally).

Fresh color. Added shine.

  • No mixing, no damage
  • Rich conditioners with shea butter & argan oil
  • Easy to apply in 1 simple step! Leave it on for 2-15 minutes, depending on how vibrant you want to go


Our Awards


Best of Beauty Awards 2023

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2021 Beauty Award – Natural Instincts

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Good Housekeeping

2021 Beauty Awards – Nice’n Easy

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Oprah Daily

2022 The Haircare O-Ward – Root Touch-up by Natural Instincts

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2022 Beauty Hola awards – Color Gloss Up

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Harper’s Bazaar

2023 Harper’s Bazaar Hair Awards – Color Gloss Up

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Color Gloss-Up Questions

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