Skip to main content

Color Gloss Up

Gloss like a boss. Get a boost of color and deep conditioning in 1 simple step!

Instant color boost

  • Instantly transform pre-lightened hair or boost natural color
  • Rich conditioners shea butter and argan oil enhance shine and smoothness
  • True-to-tone fading
  • No animal derived ingredients


Find your favorite Color Gloss Up Shade.

It's time to colorify! Level up your hair color game with our wide range of shades. From bright and bold to light and natural - we've got your covered (literally).

IT'S SO ME

Our Awards

Allure

Best of Beauty Awards 2023

Show More

Glamour

2021 Beauty Award – Natural Instincts

Show More

Good Housekeeping

2021 Beauty Awards – Nice’n Easy

Show More

Oprah Daily

2022 The Haircare O-Ward – Root Touch-up by Natural Instincts

Show More

HOLA!

2022 Beauty Hola awards – Color Gloss Up

Show More

Harper’s Bazaar

2023 Harper’s Bazaar Hair Awards – Color Gloss Up

Show More

Color Gloss-Up Questions

Become an insider!

Sign up for the latest on hair trends, launches and more...